Modern ‘in Your Face’ Advertising Issues

Modern ‘In Your Face’ Advertising Issues Introduction With the advent of TIVO, VCR’s, and DVD’s, businesses have had a harder time reaching their potential customer base. These businesses have begun to search out new ways (or old) to reach potential customers. TIVO’s greatest sale point is the fact that customers can tune out commercials or […]

The “Optus” Advertising Analysis Essay

The “Optus” Advertising Analysis Essay Description The ads A (Siple Life) depict different animals that tell their stories relevant to the situations that people can face (such giraffe that lost his way in a town). Lion, giraffe, and tigress are the metaphoric representations of people. The ad B (Prepaid Changing Face) shows different dancing animals, […]

Strategies for In-Game Advertising and Product Placement Report (Assessment)

Strategies for In-Game Advertising and Product Placement Report (Assessment) The connections between the article and relevant area of theory in GMC This article can be related to a very important theoretical question that remains relevant for people who study and practice global marketing communications (GMC). Both advertisers and manufacturers try to determine whether it is […]