Pyeongchang Ghost Town After the 2018 Olympics
The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games was the global winter multiple-sport event that took place between 9 and 25 February of 2018 in PyeongChang County, Gangwon Province, South Korea. The event was highly valuable for the host city because the Olympics has been hosted in the country one time previously, and the organizers needed to ensure that it is held to the highest standard possible. The Olympics are also highly valuable to the destinations in which they are being held due to the vast opportunities with regard to future development plus growth. Therefore, aside from the successful planning plus organization of the particular event, host towns must also consider regardless of whether their contribution might bring further options of growth. This particular assessment should check out the events happening at the development, growth, and workplace set ups phases of the particular PyeongChang 2018 Olympics based on the particular Event Life Period Model. Another objective would be to analyze Southern Korea’s proposed strategy for future advancement on the web site from the event in order to boost the region’s reputation.
At the formation phase of the Occasion Life Cycle, the process beginning with concept to feasibility generally takes place. Selecting the host for that Olympics in fresh a new area reflects the inclination to push globally sporting events in to new markets, which usually means bringing sports activities to new viewers as well because capturing the interest of new tv producers and sponsors (Gibson, 2011). Thus, the concept to host the big event in a brand new city highlights the need to align the 2018 Winter Olympics with the strategy of innovation and broadening new horizons. Sponsorships offered by large global companies also represented vast opportunities for the success of the event.
The growth stage of the Event Life includes the bidding campaign, the particular formation of the particular OC, the location master plan plus the post-event administration plan, infrastructural advancement, event planning, plus the strategy with regard to the event’s logos. The bidding with regard to the Olympics has been among the almost all important because this would make name of a sponsor city. Among the particular three leaders, Annecy (France), Munich (Germany), and PyeongChang (South Korea), the second option received probably the most ballots. Choosing a town in South Korea aligned with the particular strategy of increasing horizons and obtaining new audiences with regard to the winter Olympics. In addition, this particular decision was strengthened by the pattern of shifting worldwide sporting power aside from the conventional European setting in order to emerging global marketplaces (Magnay 2011). Several venues were selected for holding competition in the hill cluster of PyeongChang as well as the coastal bunch of Gangneung. With regard to example, the Phoenix arizona Snow Park might become the location for freestyle snowboarding and snowboarding as the Gangneung Ice Industry would be utilized for short monitor speed skating plus figure skating.
Significant investments in to the infrastructure from the city to help the Olympics, which includes technologies. As documented by Takanashi, technology companies built facilities for wireless 5G, broadcasting, and fog up. Due to the particular global coverage associated with the Winter Olympics, it was essential that such services would improve. Apart from the technological aspect of infrastructural development, the city also worked on the improvement of already existing venues as well as the establishment of new ones. For example, the Albensia Biathlon Centre in Alpensia Sports Park, PyeongChang, which was initially established in 1998, was renovated and improved throughout April 2016 and December 2016 to ensure that the venue is up to par with the requirements of the Winter Olympics. In terms of event branding, the 2018 Winter Olympics received significant support from international brands. McDonald’s, Coca-Cola, Hershey’s, Canadian Tire, Samsung, Procter & Bet, and much more participated within the celebrations plus offered both site visitors and athletes the variety of facilities and entertainment (Event Marketer, 2018). The particular overall success associated with the 2018 Winter season Olympics was related to choosing a fresh location, engaging worldwide companies, and operating on the host’s infrastructure. Nevertheless , this is imperative to examine a plan with regard to future development right after the event.
There is a pattern of cities hosting the Olympics failing to sustain their relevance. This is no exception for PyeongChang, which was left deserted and quiet after visitors left the town. South Korea spent $14 billion on the event with the hope that the Olympics would turn the mountainous area of the country into an all-season destination for tourists (Weber, 2018). In 2019, however, the rate of tourists is meager, and with the temporary stadium in Pyeongchang disassembled and other venues being torn down, the number of attractions that could spur some interest is limited. PueongChang’s challenge is extraordinarily complex because the area has previously enjoyed only restricted tourism related in order to sports, with the particular local economy depending predominantly on farming and fishing. Consequently, for the area to attract visitors that could contribute in order to the economy, substantial shifts in the particular current strategy are usually necessary.
The lack of heritage plans for a few facilities built or even restored for that Winter season Olympics in Pyeongchang is the crucial issue that avoided the city through staying relevant (Staufenberg, 2016). It will be recommended that stadiums along with other facilities produced for the big event ought to have an objective later on. For instance, instead of purchasing a temporary venue, cash could have already been spent on enhancing the already present infrastructure, thus getting a long-term strategy for the additional use of areas and amenities. Based to the Impartial article by Coffey (2018, para. 4), upon the examination of PyeongChang following the final inspection, the particular International Olympic Panel warned of the particular danger of producing “white elephants” along with venues that might be costly to maintain. As the strategy of making use of the 10, 000-seat Hockey Center in order to host a business league hockey group had some possible, it is suggested for that government in order to be more positive in the utilization of new venues.
Another critical suggestion for PyeongChang would be to work on travel and leisure application by setting up reasonable prices on resort reservations, entertainment, plus local cuisine. Extensive destination positioning will be essential in this particular case since it will certainly allow the nearby government to create sustainable growth (Ferreira, 2019). Rather than tearing down structures that would possess no use, this is necessary in order to develop an make use of for them, like an amusement or even theme park. Capitalizing on PyeongChang becoming a host for that Olympics is feasible through dedicating the particular city towards the occasion, branding its locations, and adding amusement value for them. With regard to example, collaborating along with brands such because Samsung in producing an amusement recreation area using the key concept of the Olympics to integrate the particular latest technologies increases the relevance from the city and fight the reputation associated with a ‘ghost city. ’ Overall, presently there should be more efforts targeted at sustaining the new venues and attractions instead of taking them down.
Coffey, H 2018, Winter Olympics 2018: is abandoned South Korean ski resort a warning to PyeongChang? Web.
Event Marketer 2018, Winter Olympics 2018: brand experiences from PyeongChang and beyond. Web.
Ferreira, M 2019, Role of destination management and destination marketing in tourism. Web.
Gibson, O 2011, PyeongChang named as the host city for 2018 Winter Olympics. Web.
Magnay, J 2011, PyeongChang named as host city for 2018 Winter Olympics. Web.
Staufenberg, J 2016, Olympic legacy: haunting pictures show past games buildings left to crumble. Web.
Takahashi, D 2018, Tech companies build infrastructure for billions to view the Winter Olympics. Web.