example of media and health research paper

Example Of Media Plus Health Research Paper


In this particular paper, the purpose was to emphasize the roles that will the media have fun with in the targets around physical wellness by race plus gender. A relative content analysis had been conducted on commercials featured in on the web T. V advertisements. Results from this particular study are directed towards the notion that will to ensure that an advertisement to produce a solid charm regarding physical wellness towards the targeted market, two parameters are usually critical: race plus culture. Nevertheless , various other scholars possess an opposite opinion. They believe that advertisements should be presented in the manner that exhibits gender equity instead of gender segregation.


There is not any doubt that mass media has an exceptional impact on people’ ersus choices and values. Many stakeholders have got realized the strength of the mass media, and for that will matter, they make use of it within the tournament of their brand names through advertisements (ads). The visual lifestyle of people can be largely linked to problems of gender plus race. Goffman (1961) contends the fact that capability to identify another individual as either female or male or black or even white is essential to the capability to connect to other people. Goffman (1961) more notes this depends on unique indicators that people make use of in the categorization of others since either male or even female. For example, this is paramount for individuals to effectively understand those signals, which depends on solving info. Goffman (1961) further illustrates that will there is absolutely nothing natural about sex and race identification. He sees it as part of the process that humans use when learning about different attributes that they perceive to be themselves particularly, in gender and racial terms.
Advertisements shape the way people perceive themselves in gender and racial terms, as well as their health (Slattery, 2003). It is apparent that males in ads are shown to be competitive, strong, intelligent, and masculine. In contrast, females tend to be portrayed as are often presented in advertisements as masculine, strong, intelligent, and competitive. On the contrary, females are shown to be emotional, empathetic, gentle, and dependent (Slattery, 2003). The cues transmitted through ads have a crucial effect on people’ s perception of their gender and health, and this is phenomenon is socially created. This phenomenon is realized through achieved through gender; different people in the advertisements execute roles that are associated with their gender and race, and in effect, that affects the audiences’ perception of gender and to some extent their health (Slattery, 2003).

Statement of the problem

Media has a significant impact on how people perceive themselves in terms of gender and race as well as their health. For that matter, people’ s choices and health are based on their gender and race as most ads portray. Understanding the roles that media plays in the expectations around physical health by race and gender is key to the positive regulation of the media for a better course.
This paper seeks to highlight the roles that the media play in the expectations around physical health by competition and gender. The comparative content evaluation was conducted upon advertisements featured within online T. Sixth is v ads. This is definitely a qualitative plus quantitative research document. The qualitative evaluation relied on content material analysis while the bivariate regression making use of GSS was utilized to conduct the quantitative analysis.

Research Question

What role does the particular media play within the expectations around actual physical health by competition and gender?
Literature Review
This particular literature reviews is essential to the subject available because this provides previous results, and research concepts from other students that are crucial in comprehending the principles under evaluation. Visible culture continues to be discovered by many research to have a good integral link along with larger issues associated with gender (Slattery, 2003). Firstly, the opportunity to understand an individual since either male or even female posseses an impact on how a single interacts with other people, and that is definitely a socially developed phenomenon. It really is noticeable that most advertisements take into thought the race plus gender from the professional in the advertisement with the purpose if influencing the particular potential customers in the more solid way (Slattery, 2003). The difficulties of masculinity plus feminity and competition are always integrated in ads along with the aim associated with attracting the interest of the potential customers (Slattery, 2003). Advertisements have an essential impact on the wellness choices of individuals. Intended for example, ads that will promote cigarettes, medicines or food possess a stronger appeal in order to the targeted viewers when race plus gender are integrated in the advertisement.
People really need to brace by themselves with better strategies of sending indicators in order to others in the way that allows others to find these questions socially well known manner. Advertisements, since stated by Goffman (1961), denote industrial realism, and so they test to portray the planet in real conditions. For that issue, advertisements should be displayed in a way that shows sex equity instead of sex segregation. They need to supply an opportunity to get the audience in order to make their indie choices which are not really governed by sex or race.
Researchers who research ads which has a good effect on people’ s health options have found that will advertisements have the huge impact upon people’ s options (Slattery, 2003). Plus when physical wellness is taken into account, this was discovered that will ads that market alcohol and smoking cigarettes have a big impact upon the sales noticed. In fact, with out advertisements, those brand names are not effortlessly identified by the customers. Additionally , it provides been found how the physical health results that most customers of tobacco plus alcohol have are usually partly influenced simply by the ads associated with those commodities (Slattery, 2003). A substantial amount of consumers which have been impacted by tobacco or alcoholic beverages in one method yet another have pointed out that their intake of those goods was influenced simply by advertisements. Other research have revealed contrary results (Slattery, 2003). For instance, the particular National Bureau associated with Economic Research reviews that some the number of correctly not found a connection between alcohol plus tobacco consumption plus advertisements (Slattery, 2003).


A comparative articles analysis was performed on advertisements showcased in online Big t. V ads. Mixed methods study design was used.


In this research papers, 15 ads were sampled from the internet. There have been three groups of ads: smoking, diabetes, and depression. In each category, five ads were explored. In order to be chosen, the desired ad had to fall in some of the three categories listed above (smoking, diabetes, and depression). These groups were chosen as there is a huge quantity of ads focusing on audiences in individuals categories. In essence, each category has many ads to sample from, and most ads in these groups have all the three aspects being tested: race, gender, and health. Random sampling was used in selecting representative ads.
In this study design, as mentioned by Creswell and Plano (2011), researchers can either generate or employ philosophical stances that are not only varied, but also specific. The authors term them as dialectical stances. In fact, these stances are integral in closing the gap between two world views: sociable constructivist and post-positivist (transformative perspectives, mainly because well as pragmatic perspectives. For that matter, a combined methods approach is usually integral in changing the tensions that are embedded in the varying perspectives in to knowledge and suggestions that are fresh, most importantly via dialectical discovery. For example , pragmatic perspectives, examine what works via the use of various approaches normally by giving precedence to the significance of the research questions under study. In line with this, objective and subjective ideas are put into an account. On top of that, a transformative perspective suggests an orienting framework that combined methods employ.
Generally, researches are usually affiliated with a single or more theoretical frameworks that are usually either biological, sociological or behavioral that will guide their studies. On the positive take note, the employment associated with mixed research strategies allows the detective to embrace additional theoretical frameworks. Through a qualitative viewpoint, concentration is upon the contexts, along with meanings of individuals and their encounters. Essentially, research that will is theory-driven is definitely championed. Over time, the particular investigators possess a detailed understanding of the procedure, especially those that will develop with time. Furthermore, qualitative approaches help in the collection of data in scenarios measures are absent with the chief goal of strengthening the comprehension of the concepts under study (Hesse-Biber 2010).
In contrast, quantitative research is embedded in a deductive inquiry. The main aim of such a design is test theories and hypotheses, as well as provide comprehensive descriptive information, plus showcase the interrelatedness of variables. The particular most significant worth of a quantitative approach would be that the result can be tested unlike in the particular qualitative approach. This particular phenomenon is incredibly useful in the particular generation or trend of a result in and effect concept, along with generalizations plus reproductions For that will matter, the make use of of mixed strategies begins with begins with an understanding that the detective is evaluating the particular social and wellness world. Consequently, public inquiry is put to task compute different sources, as well as levels that shape a given problem (Morgan 2007). For example , businesses and family, guidelines and authorities.
Data that is collected qualitatively will be combined with that collected quantitatively. The strengths of both methods are put together and thus counteract the weakness recognized when a solitary method is used. For example , it is usually hard to understand the context that people talk when a quantitative research design is used. In fact , some of the voices of the participants can be neglected. The biases of the researcher manifest in the background unknowingly, and these weaknesses are eliminated through the use of a qualitative approach. Qualitative research, on the some other hand, is seen weak because of the personal interpretations of the investigator. These weaknesses are eliminated through the use of quantitative design.
Furthermore, the deployment of search a research design helps in the provision of sufficient evidence needed tin the evaluation of the research questions and objectives at hand. In essence, investigators that deploy this design are equipped with numerous data collection and analysis tools unlike each time a single method will be used. In fact, it helps the investigators to answer questions that would not have been solved each time a single approach was used. Following this realization, mixed methods design was selected as the design for this paper. In essence, the role media plays in shaping bodily health on the basis of gender and race will certainly be understood.
However, this design has a quantity of setbacks. Firstly, it is cumbersome because it calls for an in-depth data collection process, and demands different expertise in both areas. For instance, data collection plus analysis takes period; therefore, there can be a require patience.


Independent adjustable: gender and race
Dependent Variable: impact of media upon the expectations about physical health simply by race and sex.
Sex: denotes the condition being male or even female, and this is socially built.
Race: One more social construct that will groups people upon the basis associated with their physical features.
Physical wellness: denotes he general health of the person including their particular physical exercise.
Advertisements (ad): a see that broadcasted within different media with all the aim of updating or persuading a potential customers.
Bivariate Regressions Analysis- GSS Data
Qualitatively, content evaluation was used in order to measure the role mass media plays in framing physical health upon the basis associated with gender and competition. Within the other hands, bivariate regression making use of GSS was utilized in computing the particular extent that mass media shapes the targets around physical wellness by race plus gender. On this document modeling had not been essential because the information was effectively examined both quantitatively plus qualitatively. As pointed out, an online lookup was conducted making use of search terms such since smoking, depression plus diabetes. Commercial advertisements (videos) which were existing on the been to sites were gathered and analyzed. The particular ads that had been collected were those people that targeted viewers with smoking, despression symptoms or diabetes complications.

Grounded Theory

In grounded analysis, the researcher utilizes the data gathered to construct the theory. In this particular research paper, grounded theory is utilized. Right here, the researcher can be only involved within the random choice of ads concentrating on three audiences, plus analyzing exactly how race and sex affect the anticipations of physical wellness as portrayed within those representative advertisements. Came from here, the concept is designed with regard to the results of the research.


The advert has been examined to verify if the actor(s) in the advertisement are associated along with the two guidelines of gender plus race. Positive has been indicated where right now there was a correlation plus negative no relationship.


This study is within tandem using the grounded theory. As mentioned earlier, in grounded research, the detective comes up along with a brand new theory relating to the results of the research available. This is usually what has occurred in this study. Within this research, We were active in the randomly selection of advertisements targeting three viewers, and analyzing exactly how race and sex affect the anticipations of physical wellness as portrayed upon those representative advertisements. Came from here, a concept was constructed along with respect towards the results of the research. From the underpinnings from the grounded concept, data has exposed that in purchase for an advertisement to have the greater impact competition and gender guidelines must be incorporated. In essence, this particular study has discovered that age plus gender are 2 significant parameters within an ad. When the ad needs to make a large appeal with regard to physical wellness, then these 2 pentameters must become included, which is extremely vital when marketing in the United states society. However, this is simply not what scholars such as Goffman stand regarding.
In inclusion, in the present society, the problems of masculinity plus feminity and competition play an essential role in advertisements with all the aim associated with attracting the interest associated with the targeted viewers. Ads are usually used to attacked people in the cetin way. This is paramount for everyone to have a good independent of exactly what they want. Advertisements should only end up being informative and not really persuasive. For this reason Goffman (1961) support the viewpoint that ads should not show ethnicity and gender inequity and segregation, but instead, the audience which is targeted should end up being free in the choice of a brand, and this particular should not be governed simply by race or sex.

Limitations/Future Research

The research research at hand had been limited by the particular fact that just a few ads were examined. In order in order to have a much better outcome, it would certainly be prudent intended for future studies in order to take into thought a sizable example size. That may help for making even more concrete conclusions. Within addition, future research can widen the particular scope of the particular ads that are usually sampled. In this particular research, only ads that will targeted three viewers were analyzed.


This analysis proposal sought in order to evaluate the function that media has in the objectives around physical wellness by race plus gender. There is definitely no doubt that will media has the remarkable effect upon people’ s options and beliefs. Several stakeholders have noticed the power from the media, and intended for that matter, they will use it within the championship of the brands through commercials (ads). Advertisements form the way individuals perceive themselves within gender and ethnicity terms, as properly as their particular health. The United states society is not really only diverse, yet also competitive. Brand names must be custom made made for the provided race or sex in the United states society for all of them to possess a better recognition. Consistent with this particular, gender and competition represent integral unbekannte in the advertisements industry of the particular US market since shown by this particular study. There are usually different opinions through other scholars for example Goffman. The on the contrary opinions are recommending that ads should provide an possibility for the market to make their particular independent choices which are not governed simply by gender or competition. This research document useful to our peers because this provides new results with respect in order to the roles that will the media have fun with in the targets around physical wellness by race plus gender. These results can be utilized as the basing for upcoming studies or within policy formation.


Creswell, T. and Plano, M. (2011). Designing plus conducting mixed strategies research. (2nd male impotence. ). Thousand Oak trees, CA: Sage.
Goffman, E. (1961). Gender advertisement. The state of michigan: University of The state of michigan Press.
Hesse-Biber, S. N. (2010). Mixed methods analysis: Merging theory along with practice. Ny: Guilford.
Morgan, N. L. (2007). Paradigms lost and pragmatism regained: Methodological significance of combining qualitative and quantitative strategies. Journal of Blended Methods Research, 1(1), 48-76.
Slattery, M. (2003). Essential Ideas in Sociology. Cheltenham: Nelson Thornes.

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