Ceres Food Shop: Opportunities and Risks Essay
Ceres Food is an online grocery shop working in Victoria, which emphasises sustainable and environmental practices of supplying and selling meals. Social entrepreneurship is a business approach that emphasises metrics such as return to society, aside from the standard profits and return of investment. Through their work, social enterprises tackle a specific issue that impacts society by combining the framework of business, governance, and social responsibility. The primary attribute of Ceres Food is the truth that this store has a strict policy of supplying organic produce they sell of their on-line store. This paper aims to evaluate and analyse Ceres Food and focus on the alternatives and risks that the company can face.
Ceres Food works in the sector of selling and delivering organic meals, with social emphasis on helping the neighborhood. Ceres Food grows a few of its items, while others are bought from farmers or trusted firms that concentrate on social duty (Our shopping for coverage, n.d). The idea is that the customers can get entry to high-quality merchandise supplied by native farmers and packaged utilizing boxed and compostable baggage. Ceres Food’s identification can be examined through its mission and imaginative and prescient statements, according to which this enterprise aims “to do good at every step along the food provide chain” (About us, n.d., para. 1).
The history of this enterprise began when the employees of Ceres Food organising a weekly co-opt where they shared meals with others, and within a quantity of years, the corporate became a meals supplier for ten neighbourhoods internet hosting co-opts. Apart from this, Ceres Food acquired funding from the government, which allowed them to rent a warehouse and set up their on-line store, promoting organic merchandise to its prospects.
Ceres Food highlights the following components as the main focus of its work – natural, low carbon, and social entrepreneurship. One can assume that Ceres Food has a sole dealer enterprise structure because the owner of Fair Food, the corporate that preceded Ceres food, has full ownership of Ceres Food (Page, 2018). Leadership and human resource capabilities appear to the central concern for Ceres. The firm employs individuals looking for asylum, for example, immigrants who just lately moved to Australia, and emphasises the reality that they work in cooperation with farmers to help the latter throughout all seasons (About us, n.d.). Hence, the management of Ceres Food seems to be making use of the principles of servant leadership by focusing on the wants of their workers.
The main stakeholders of Ceres Food are the suppliers, mainly farmers, since this business use natural products. Also, the employees of Ceres Food are important stakeholders since the firm employs specific hiring practices – focusing on offering jobs to these in want. In addition, as a outcome of this company grows a number of the merchandise it sells, the workers affect the quality of these things and the practices used. The neighborhood of Victoria, where Ceres Food operates, is another important stakeholder for the explanation that organisation states that it donates lots of its earnings to put cash into kids training in the area (Our shopping for policy, n.d.).
The approach to economic sustainability is a vital component, and Ceres uses a combination of meals that they develop, farmer’s provides, and mainstream distributors. The model and marketing focus of Ceres Food is on the reality that this is a social enterprise, offering organic food, minimum packaging, and using immigrates. Hence, the primary thought behind this social enterprise is to deliver meals produced and packaged in accordance with sustainable practices.
Opportunities and Risks
The social facet of the business is changing into more and more important in the modern surroundings, and managers have to concentrate to the impression that their organisations have on societies. Although social entrepreneurship is adopted mainly by start-ups, big companies, for example, Coca-Cola, develop company social duty strategies that goal to scale back emissions from its manufacturing facilities (Melton, Damron & Vernon, 2015). Hence, Ceres Foods’ method to rising, supplying and promoting merchandise appears to leverage the current best practices of business.
There are three major components that characterise the technique of Ceres Food – specializing in natural food, using a mix of self-grown, farmers’, and suppliers’ merchandise, and investment in the area people. Firstly, it is essential to look at the scope of operations that Ceres Foods has. In general, although there are tons of challenges related to selling pure merchandise provided from native farms, the evidence suggests that customers have gotten more involved with the quality of the meals they devour (Boston et al., 2019). This includes the types of practices used when growing crops and the placement of the provider. This is a wonderful opportunity for progress since one can argue that the market for organic food might be increasing.
Secondly, from a enterprise viewpoint, Ceres Foods minimises its risks since it does not rely on one source for all of its suppliers. This variety is beneficial for the shoppers as properly since they can purchase gadgets they like together with organic merchandise. Since farming could be subjected to concern similar to natural disasters, which affects the crops, this problem can lead to having nothing to promote to the shoppers.
Finally, the truth that Ceres Foods goals to make a constructive impression on its neighborhood by investing in education, hosting events, and using immigrants or folks seeking asylum is the core value that characterises this enterprise as social. According to Beugré (2017), the main component of social entrepreneurship is a goal of addressing a selected social mission, within the case of Ceres Foods, that is the welling of individuals living of their community.
This creates branding and marketing opportunities for the organisation for the reason that brand creates a relationship with the shoppers. This is very useful contemplating the truth that Ceres Foods’ main business attribute is the delivery of merchandise, which is a danger for the reason that area that they can provide gadgets to is restricted. However, by specializing in the community, this model is able to mitigate this danger and be certain that individuals within the area are conscious of the social function that this firm has.
The major threat is that Ceres Food’s progress is restricted by its current mannequin. As was talked about, the id of this model is connected to the native neighbourhoods where it operates, which means that Ceres must invest in social campaigns outdoors the present communities if it determined to develop. In addition, the cooperation with native farmers results in completely different high quality and forms of agricultural products that Ceres Food receives.
This can be a difficulty in case the organisation decides to grow since will most likely be unable to supply a unified set of items to all of its shoppers. Overall, Ceres Food has many alternatives for the explanation that firm operates in the industry of organic meals that ought to continue to grow within the following years.
About us (n.d.) Web.
Beugré, C. (2017) Social entrepreneurship: managing the creation of social value. New York, Routledge.
Boston, I. et al. (2019) ‘An built-in method to present developments in natural food in the EU,’ Foods, 8(144), pp. 1-17.
Melton, A., Damron, T. and Vernon, J. (2015) A marketing technique from corporate social responsibility: classes from Unilever and Coca-Cola enterprises. Web.
Our shopping for policy (n.d.) Web.
Our group & our story (n.d.) Web.
Page, A. (2018) Types of enterprise structures in Australia . Web.